Total Global Strategy II
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.Product and Service Advantage Having a superior product or service is, of course , a very common basis of competitive advantage. Such superiority can range from minor items to very major ones. Toyotaa#39;s innovation of a coffee cup holder in itsanbsp;...
| Title | : | Total Global Strategy II |
| Author | : | George S. Yip |
| Publisher | : | Pearson College Division - 2003 |
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