The Persuasion Handbook
The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.... RO1DA12578 (National Institute on Drug Abuse), and 5POCA77502 (National Cancer Institute) to the senior author. ... A dozen years later, M. Burgoon and Miller (1990) followed up on their earlier essay commenting on whether the formeranbsp;...
| Title | : | The Persuasion Handbook |
| Author | : | James Price Dillard, Professor Michael W. Pfau |
| Publisher | : | SAGE Publications - 2002-07-01 |
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