The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising

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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.He know that his customers liked shopping for sporting goods products with a friend or alone, never with a spouse or ... of years back, we wanted our employees to feel and act like the customer group of one of our clients, the Dodge Neon.

Title:The Entrepreneur's Guide to Advertising
Author: James R. Ogden, Scott Rarick
Publisher:ABC-CLIO - 2010

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