Strategic Management Sixth Edition, Custom Publication

Strategic Management Sixth Edition, Custom Publication

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The higher quality translates into a higher value and allows Toyota to charge 5 to 10 percent higher prices than General Motors for equivalent cars. Second, Toyota has a lower cost per vehicle than General Motors, due in part to superior laboranbsp;...


Title:Strategic Management Sixth Edition, Custom Publication
Author: Charles W. L. Hill, Hill
Publisher:Houghton Mifflin - 2003-06-01
ISBN-13:

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