Service Marketing: Concepts & Practices
a#39;Servicescapes: The Impact of Physical Surroundings on Customers and Employeesa#39;, Journal of Marketing, April, pp. ... Macmillan India Ltd. pp. ... Control, Milwaukee The Mission of Making Excellent Customer Services a Life Time Experience HOTEL SAYAJI Objective of the case study: ac to study the customer service profileanbsp;...
| Title | : | Service Marketing: Concepts & Practices |
| Author | : | Kapoor |
| Publisher | : | Tata McGraw-Hill Education - 2011 |
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