Marketing Research Kit For Dummies

Marketing Research Kit For Dummies

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Michael R. Hyman, PhD, is the Stan Fulton Chair of Marketing at New Mexico State University in Las Cruces, New Mexico. ... Back in the day, he fancied himself a Texan a€” he was a faculty member at the University of Houston and then later at the University of North Texas a€” but he has ... of manuscripts and books each year, serving as a journal editor, and coordinating two different doctoral programs.

Title:Marketing Research Kit For Dummies
Author: Michael Hyman, Jeremy Sierra
Publisher:John Wiley & Sons - 2010-03-05

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