Marketing in the 21st Century and Beyond
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational successaall in a single volume.... conflicting fundamentals case example, 62-64; food products company case example, 68a69; Honda Corporation case example, 67-68; lawn tractors case example, 68; ... See Values Corporate image, 9 Cost cutting, 56 Creative positioning, 131 Crisco, 87, 97 CRM. ... See also Global customer service Cyber- maze, 176-77 Database analysis, 126-27 Database marketing, 120, 126a30 Deep customeranbsp;...
| Title | : | Marketing in the 21st Century and Beyond |
| Author | : | Bruce D. Keillor |
| Publisher | : | ABC-CLIO - 2013 |
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