Markenaufbau im Internet

Markenaufbau im Internet

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Christina Suckow identifiziert relevante Elemente, mithilfe derer die IdentitAct reiner E-Brands A¼ber die Webseite aufgebaut und transportiert wird.Koufaris, M./Kambil, A./Labarbera, P.A. (2001): Consumer behavior in Web- based commerce: An empirical study, in: International Journal of Electronic ... Krech, D./Crutchfield, R.S./Ballachey, E.L. (1962): Individuals in Society, New York 1962.

Title:Markenaufbau im Internet
Author: Christina Suckow
Publisher:Springer-Verlag - 2011-03-19

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