Korean Enterprise

Korean Enterprise

4.11 - 1251 ratings - Source

Examines Korea's business culture and assesses the challenges that face Korea in the global marketplace... spectrum of areas, from technology development to marketing.24 Alliances also helped two smaller chathols a€” Kia ... Kia benefited greatly from its alliance with Ford and Mazda, Ford offered a marketing network for 10 percent equity, ... best-selling jeeps in Korea, is powered by Mercedesa#39; four-cylinder diesel engine. ln 1992, Mercedes-Benz paid $295 ... But ita#39;s just the technology thata#39;s the problem.

Title:Korean Enterprise
Author: Gerardo R. Ungson, Richard M. Steers, Seung-ho Park
Publisher:Harvard Business Press - 1997

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