Encouraging Sustainable Behavior
This book brings together a large number of divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.Across a variety of topics and settings, hypocrisy is an effective approach for moti- vating people to prepare for and ... recycling behavior, Fried (1998) had participants make public speeches (Study 1) or write persuasive essays (Study 2) aboutanbsp;...
| Title | : | Encouraging Sustainable Behavior |
| Author | : | Hans C.M. van Trijp |
| Publisher | : | Psychology Press - 2013-08-15 |
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