Describing Discourse

Describing Discourse

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For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.The marketing message is reflecting a change, not in the product itself, but in the consumera#39;s lifestyle a€“ a shift from the traditional concern ... The Swedish car- maker Volvoa#39;s attempt to market its cars in the same way in different European countries was soon dropped in ... to achieve the best opportunities for marketing products or services: in television advertising, for example, careful predictions are madeanbsp;...


Title:Describing Discourse
Author: Nicola Woods
Publisher:Routledge - 2014-05-12
ISBN-13:

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