Corporate Global Citizenship

Corporate Global Citizenship

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Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck a Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative.Direct Response Marketing: Supports the Childrena#39;s Literacy Initiative; half a cent from each credit card transaction donated to buy books and tapes for Head Start. Chase holds readings in NYC and Minneapolis branches for inner-city children.

Title:Corporate Global Citizenship
Author: Noel M. Tichy, Andrew R. McGill, Lynda St. Clair
Publisher:Lexington Books - 1997-01-01

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